August 2023 - Page 2 of 7

If you don’t feel like you can connect, for example,

The annual clock helps you take note of important moments and think about campaigns and other content in advance. With it, you can build contents well in advance of their actual publication and place each publication at just the right time. The annual clock causes you to not post whatever happens and when it happens, without a clear purpose.

This is how you create a social calendar

The annual clock should be drafted at the end of the previous year (we at UKKO.fi, for example, were diligently planning the communication annual clock on the eve) or at the beginning of the year. At this stage, it can of course still be a rough plan, and you can make a lot of changes and additions to it later.

With regard to special days and theme Bahamas Phone Number List weeks, think about which of them you want to take on board and take a stand on. Here again, consider the quality of your target audience and the values of your company. Pride week or Women’s week to your own business (even if you share the values related to them), you don’t have to forcefully think about what to publish in connection with them.

When thinking about the content of your company’s annual calendar, consider the following:

Also remember to set aside enough time for Mailing Lead social media; the ideation and implementation of various publications take their own time. Remember to reserve enough for this as well, so that you don’t have to do everything at the last minute and in a hurry. Please note that versioning content for different channels also takes time.When you also mark in the annual calendar the times when you have planned to take a vacation, you can prepare for those breaks well in advance. You can therefore plan publications for these points and schedule them: this way your social media channels will remain active even during your vacation.

You can ask your subordinate or someone you know to

Of course, typos once in a while don’t hurt – I myself slip them into both social media updates and articles every now and then – but if they are constantly in your publications, they negatively affect the credibility of your company. In addition to correct language, your written publications should also be clear and understandable. at least check your longer texts before publishing, because it is often difficult to spot errors in your own writing.

Also, remember that working on social media requires activity – not only in terms of publishing pace, but also in terms of communication. So don’t forget to respond to the comments you get from your followers on your posts. In addition, follow interesting profiles and like and comment on their social media posts as well!

Annual social media calendar – why is it worth doing?

Producing high-quality content for social media regularly requires its own time. What kind of resources do you have at your disposal – do you Azerbaijan Phone Number List take care of social media yourself, is it the responsibility of one of your employees, or does an external entity do it on behalf of your company?

This way your company gets visibility and customers can find it easily. However, if there are not enough resources, you should invest well in at least one or two of the most important channels.

What is the voice of your brand, and how should this be conveyed through social media

Publications. Think about the style of Mailing Lead the posts according to. Whether your brand’s voice is more matter-of-fact and understated or edgy and playful.

Remember that even though social media works as a marketing channel. Your publications should not consist of only advertisements and the style should not be too salesy anyway.

Take this into account in your publications. Information or entertainment to your target audience.

In the number of social channels, less is actually more!

First of all, you should start thinking about what I’m actually aiming for by making social media. In what way does your company benefit from being visible there – and through what actions would this be best achieved?

Also think about your target group; if you can tell that the people who belong to it use a lot of social media. You should definitely take it over too. Then think about the following in more detail. Who are your customers, I.E. For. Whom will you produce social media content.Which channels are your current and potential customers on. And what kind of content do you think they would be interested in.

Initial mapping of the social media plan

When you have created the framework Turkey Phone Number List for your social work in this way, you can next jump to planning the actual measures in more detail.

There is no unequivocal answer to which channels the company should be on, but each entrepreneur should think about this on his own.

Selection of social channels

There are plenty of social media channels: there Mailing Lead is facebook, tiktok , instagram, youtube, linkedin , twitter, pinterest – and many others. However, your company .Does not need to be present in all of these, and it may not be worth it. If you create an account for each service and begin to forcefully create. Publications for each, your company may not project a very professional image to the outside.

A small entrepreneur should take over at least one or two social media channels. At the beginning and invest in their content. Look at it again from the point of view of your .Target audience and think about. Which channels you are most likely to reach them. You can of course switch to more channels later if you find it worthwhile.

Does your company lack a social media

Creating content for your company’s social media channels is fun – but if you lack a social media strategy, its benefits are often small. In this article, I will share low-threshold tips for creating a social media strategy and how to make a social media calendar. Through them, you can get more out of your social activities!

Social media is nowadays an integral part of the company’s marketing. Through it, it is possible to reach a large audience conveniently and cost-effectively; that’s why social media is an excellent marketing channel even for a small entrepreneur working alone .

Lost your social media strategy?

Although social media offers a lot of opportunities for entrepreneurs. Many unfortunately miss them. Most often it is due to these reasons.

Scarce resources . Not enough time is left for planning and doing social-related activities. Instead, it is taken care of alongside other tasks. Mostly when there is time left. Without a proper social media plan. It will just be random posts or reactions.
Publications are made only for the sake of publication . In other words, it has been decided to make social media because it “Is supposed to be there and publish”. So the posts are easily left without deep conten.Purpose and goals.

A social media strategy provides a means for this. It allows the company to define its own target group, goals, voice and schedule in social media. Without a clear strategy, it is difficult for a company to operate effectively on social media .And communicate there to its target group.

A convenient way to plan a schedule is to create a social media annual clock that maps the measures for the entire current year.

At ukko.Fi, we constantly beat the drum Mailing Lead for planning, and we have already published an independent entrepreneur’s business plan and marketing plan . Now I advise you to create a plan for social media as well. However, don’t worry, because as a small entrepreneur you don’t need to prepare any very complicated plan. However. With these few tips, you will already get a sense of humor and ease in your social networking.

In points 1 and 2, I give simple instructions for creating a company’s social media strategy; so if you are completely new to social media, you can familiarize yourself .With them as well. In section 3. I will guide you to the design of the social clock. And in section 4. I will tell you how you can monitor the results.

Light entrepreneurship or your own business

As already mentioned a couple of times, you can save your Instagram stories and live broadcasts by saving them in the highlights of your own profile. This is a great way to share information about your business with Instagram users! Below are a few examples of which topics you can compile highlights from: The customer usually has some kind of budget. With a modest budget, it is clear that the customer will not buy if your price exceeds their ability to pay. On the other hand, a low price is not necessarily believable, and the customer may unexpectedly choose a more expensive service provider because he believes it is of better quality and because he has a certain amount of budget available. Prepare to justify In both cases, it is important to know how to justify the price. The expensive price is justified, for example, by opening what…

Basic information about your company .

You should already present your activities in detail in the bio, but in the highlights you can tell about it in more detail. Here it is good to tell, for example, the story and values of your company.

This way you can easily introduce your potential customers to what your company has to offer!

This is where you can introduce yourself – and of course your team, if you have one.

What customers say .

Testimonials are useful on the company’s Mailing Lead website. So why not highlight them on social media as well.Collect positive experiences from your customers related to your company. And take them to instagram stories in the form of text, images and videos.

Highlight the questions you most often get from your customers and the answers to them. In the best case, several of your customers will get an answer to their thoughts through this.And will no longer contact you separately about it. Milla is a pencil sharpener and an esthetician .Who gets excited about learning. New things and impressive content marketing. With the content he produces. He wants to inspire people to find their own thing and utilize their talents in working life.

Also use highlights in your profile

Since the competition is really tough in every industry, standing out from other players in the same industry is the be-all and end-all. People are interested in personality.Authenticity and different stories. Customers also like to see what kind of person is behind the product or service. So you can use yourself as a trump card and bring out your own. Personality perfectly in your instagram posts!

Also remember to post pictures and videos you took yourself. Image bank contents are not very personal.And especially the free ones are used by many other brands on their social media. Your business is unique. So it’s worth highlighting it on social media as well and giving your product or service a face. If you are not particularly good at photography yourself. You can put someone else in charge.

Fix the pictures and videos

In the early days of Instagram, some pretty jagged pictures were posted there; however, this has since changed. Entrepreneurs in particular Thailand Phone Number List should publish good quality and clear content that shows or shows something interesting.

However, in addition to smooth PR photos, you can also publish casual content. Stories and live videos in particular can be very authentic. You can sometimes publish content “behind the scenes” for example about your own activities or your personnel; this kind of content engages, engages and stops the thumb scrolling quickly.

Take advantage of Instagram Live

Filming a live broadcast can seem exciting if you haven’t done it before. However, Instagram Live is an excellent communication channel that is worth taking over. Here are a couple of reasons for that:

In general, people prefer to watch video content on social media rather than, for example, read long texts. With a live broadcast, you can easily attract the attention of your followers.
Lives stick to the top of your followers’ stories and stay there throughout the broadcast. Your followers will also be notified of your live status if they happen to be active on Instagram when your broadcast starts.
Because viewers can comment during live broadcasts, your followers can easily connect with you through them – and you, in turn, with them!

Although making live videos can be intimidating Mailing Lead at first, you can do them with a fairly low threshold and a relaxed approach.

The possibilities for using Instagram Live are very wide: you can hold a question-and-answer session for your followers, for example, present your premises or take a live picture of the events you participate in. In addition, you can of course make different tutorials. If you want your followers to be able to watch your live videos even after the broadcast ends, save them as highlights in your own profile.

Be active towards other users as well

In all social media channels. You should remember regularity. The more actively you maintain them and publish content in them. The more certain the publications will also be visible to the followers of the account. So keep your instagram account active!

Of course, you don’t have to publish every day. And sometimes there can be long breaks in publishing for one reason or another. However, think about what is the right pace for you, and prepare a schedule plan for your publications accordingly.

Add information about your company to your profile and a link to its website

This was already covered in the “Using Instagram” section; you should definitely add an introductory text about yourself and/or your business Switzerland Phone Number Listto your profile information, i.e. “bio”. This way, visitors to your profile can know at a glance what your activities are all about!

For example, if you are a photographer, mention in your bio what kind of pictures you take and in which areas you shoot.

However, you have to be concise here, because a very long text does not fit in the bio.

2. Think about what kind of content serves your followers

On Instagram, you can easily increase your Mailing Lead recognition and increase the engagement of your customers. However, it is worth spending time planning the content and thinking about how you would get the attention of your followers and what kind of publications would be useful for them.

You should publish other types of content besides just product images. If you have a bakery, for example, it might not be worth publishing pictures and videos only of finished baked goods.

Anyway, don’t flood your feed with posts completely unplanned; instead, think about what you want to offer your audience and how they can get the most out of your Instagram activity.

In addition to product and service images, you can, for example, share tips from your field. For example, if you are an entrepreneur in the sports industry, exercise videos and training tips are of course a good idea. The various trainings also work great in video format: so publish them in your stories and in live mode, and later capture them in your highlights!

With these tips, both your followers and you will get the most

It is also possible to publish both pictures and videos in Instagram stories. This functionality is very similar to another social media service, Snapchat. In stories, you can add text, location tags, emojis and gif animations on top of posts; you can also draw on them and you can choose music for their background. Both your own stories and those of other users appear at the top of the Instagram homepage.

Instagram stories or “stories”

The special feature of Instagram stories is that Sweden Phone Number List they are visible to other users only for 24 hours. After this, your own stories are saved in the archive, which you can find in your profile. However, you can leave your stories visible if you save them in the highlights of your own profile .

A single story can be up to 15 seconds long. Longer videos can be added to the stories, but then they are automatically cut to 15 seconds.

Instagram Live

You can also shoot live video broadcasts on Mailing Lead Instagram. It is visible in the stories, and you can also save it to your highlights after the broadcast is over. The live function can be used to present any kind of content, but live broadcasts are especially well suited for filming various events, tutorials and Q&A-type videos.

Instagram reels, on the other hand, are very similar to TikTok. It allows you to publish and share 15-second videos made up of several short video clips. Videos can include music and various special effects.

The business account profile shows location information

Your activity on Instagram becomes much clearer when you map out your own goals. Is your goal to make your company known and visible? Do you perhaps want more readers for your blog?

Once you have clarified for yourself what you are aiming for with your Instagram account, you can prepare a more precise strategy.

In the strategy, for example, you can define which topics you plan to publish content on,

And what style you could use in your publications. Also think about your publication pace.Are you going to publish something daily or, for example, two or three times a week. A strategy doesn’t have to be long, complicated or set in stone. The main thing is that you use it to bring a little planning to your own activities.

As an independent entrepreneur, you can think Russia Phone Number List about .Whether you use your own personal instagram account to promote your business. Or whether you prefer to create a separate. Account for your company. Whatever you do, you should make your account a business account. You can do this in the account settings. And a “Contact us” button. With a business account, you also get more information about your followers.The visitor data of your profile and the accessibility of your publications.

You should always add at least your username and profile picture to your Instagram profile. In addition to these, you can add information about yourself or your account to the profile, as well as a link to possible websites.

Feed publications

As mentioned, you can upload photos and videos to Instagram. You can either shoot them via the Instagram application (on mobile) or Mailing Lead download them from your own files. Feed publications are automatically limited to a square model and you can also edit them in Instagram before publication; for example, you can select a filter for the images or adjust their brightness.

Finally, you can add a caption to the publication, which appears below the published image/video. It is a good idea to add appropriate subject tags, i.e. hashtags, to the caption. You can also tag other users and add a location to the publication.

Is Instagram right for me and my business

For all entrepreneurs, Instagram may not bring a significant additional benefit; this is influenced not only by the willingness of the entrepreneur to use it, but also by the industry of his company. Whether Instagram is a good choice for you depends on the quality of your business and what kind of posts you have planned to make on Instagram.

Instagram is perfect for your marketing if your activities as an entrepreneur are such that you get interesting image and video content. The service is intended specifically for visual content and storytelling. For example, if you sell products, Instagram is a good place to present them with pictures and videos.

What is my customer base like?

However, the possibilities offered by Instagram are not limited to products that can be touched by hand. The entrepreneur can also present there the services they offer or their own premises (such as a store or restaurant). In the case of these, especially the video presentations capture the viewer’s attention.

As always when planning marketing, here, too, you should consider your own customers – both current and potential. Do you think your target group can be found on Instagram? If yes, you should definitely highlight your business there.

What kind of resources do I have?

Do you operate alone or do you have a business partner or staff? If more than one person is involved in your company, you can think about Mailing Lead whether managing Instagram should be your responsibility or someone else’s. If you take it upon yourself, plan how much time and energy you can spend updating it.

What benefits does Instagram bring to an entrepreneur

Many users follow the accounts of interesting companies on instagram. Thus, instagram is an excellent marketing tool for entrepreneurs. Like other social media channels. The channels make it possible for the company to be easily found by customers, and through them. An interested customer can easily find additional information .About the company. Especially those in graphic fields – such as graphic designers. And photographers – are used to using instagram as their portfolio. However, it is really suitable for any entrepreneur in any field.

The number of Instagram users is constantly growing, and a single user visits the service several

Are more interested in a certain brand if they see it on instagram.

As a small business owner, it might also be useful for you to maintain your own Instagram account . Do you want to increase the recognition of your brand Saudi Arabia Phone Number List and end up on the phone screen of your potential customers? On Instagram, it is easy for entrepreneurs to present their services and/or products, their company and its operating principles through pictures and videos. In the service, it is also possible to implement effectively targeted advertising at an affordable price.

Before you take over Instagram, do this

Or do you already have one, and its use has either remained minimal or you haven’t felt that you really got anything out of it? In order for Mailing Lead Instagram to be useful for an entrepreneur, he should plan a little to use it and also spend time maintaining his account.

In this case, consider the following points: In addition to pure marketing and increasing sales, Instagram brings other benefits to companies: it is a great channel to communicate and network with both current and potential customers.

Instagram creates a lot of marketing opportunities

Instagram is a great place for entrepreneurs to market their own activities easily and affordably. In this article, we will tell you about the basic functions of the service and how you can take it over yourself as a small entrepreneur.

Did you know that more than half of the world’s population owns a smartphone? There are even more of them than toothbrushes!

Consequently, social media has also become an important marketing channel for companies;

thanks to it, it is possible to reach a huge audience easily and cost-effectively. There are many social media channels nowadays, and the Russia Phone Number List most popular ones are Facebook, Instagram, LikedIn , Pinterest, TikTok , Twitter and YouTube .

In this article, we will focus specifically on the wonderful world of Instagram and what kind of benefits a small business owner can get from it!

What is Instagram? Service in a nutshell

Instagram is a free photo sharing service and social network. It is specifically intended .For sharing visual content.Users can create and publish Mailing Lead images and videos there. And follow other users.

In the beginning, instagram was created specifically as a mobile application. And you could not, for example. Add photos via a computer. Nowadays, this has already .Changed. And instagram can also be used on a computer. We will tell you more about .The use of the service later in the article.

Today, instagram has more than a billion monthly active. 80% of users follow business accounts and more than. Half of active users say they found .A new product or service through instagram.