August 2023 - Mailing Lead

The purpose of an elevator speech is to get the listener interested

To make your speech effective and memorable, use powerful words and create strong images. So that your speech is sure to be remembered, dress it up in the form of a story. So describe in a personal way some striking thing, problem or example that everyone understands and that sticks in everyone’s mind.

Also get to know your target group so that you can direct your speech to exactly the right audience. If you have several target groups, at the same time make different versions of the speech for each group. You must have a goal that you want the speech to achieve, that is, you must think about the goal according to each audience.

The topic you are talking about so that he wants to know more about it. The listener wants to hear how you would solve his specific problem. So create a hook in your speech that you can use to arouse the listener’s interest.

Practice plays a key role even in spontaneous speech

Start building your speech by writing different descriptions of what you do. Try to present the idea of your service in as many different Bosnia and Herzegovina Phone Number List ways as possible. Try to find at least a dozen different perspectives.

As already stated above, the story is what sticks in the mind. So write a short story about how your service or product helps your customers.

Also write down the goal of your speech, i.e. what you are aiming for and what you want to influence.

Once you’ve decided on your goal, create a series of sentences or statements that will get the listener interested enough to act on your goal.

Next, write the first or several versions of your elevator pitch. Make use of everything you wrote down earlier and stop only when you are satisfied.

When you have finished writing your speech, you still need to practice it. Someone should record or record the speech and then listen to it several times. Try Mailing Lead and read your speech directly from the paper and compare it to the version told in your own words. When the essence of the speech and the form of the story have been properly remembered, you can focus on honing the style and details of the presentation. The purpose of the speech is to convey your own genuine motivation.

Practice and preparation are an important part of giving a successful and impressive elevator speech, although it’s really more about natural storytelling. However, you cannot succeed even in a spontaneous speech without preparation.

The elevator speech is built on strong imagery and problem solving

It is definitely worth taking the time to write an elevator speech. Because at the same time you can practice summarizing the core idea The elevator speech is and benefits of your service. In addition, writing an elevator speech offers the perfect opportunity to brighten your marketing, which means you can use what you’ve done for several other purposes as well.

Also get to know your target group so that you can direct your speech to exactly the right audience.

If you have several target groups, at the same time make different versions of the speech for each group. You must have a goal that you Bolivia Phone Number List want the speech to achieve, that is, you must think about the goal according to each audience.

The listener wants to hear how you would solve his specific problem. So create a hook in your speech that you can use to arouse the listener’s interest.

The elevator speech is built on strong imagery and problem solving

The elevator speech must be concise. situation, the appropriate duration may Mailing Lead be just 30 seconds, or a few sentences.

The most important thing is to use words and sayings in the elevator speech that everyone understands. So avoid jargon and jargon. It is not effective to talk about the matter in a language that the listener does not understand. So test the content of your speech.

Top tips for crafting a great elevator pitch

The elevator speech should be with the idea seeking funding, the small business owner selling their service and the startup looking Top tips for crafting a for investors in the backbone. You never know if the person in question is a potential customer, and even if they are not, they might be so impressed by your thoughts that they will recommend you to someone who clearly needs your help.

Can you describe in one or a few sentences what kind of service you offer and how your customers benefit from it?

What is an elevator pitch and who is it for?

Too often. Way by saying that the business idea is to act “Solution-oriented Benin Phone Number List Top tips for crafting a” and that the .Service or product. Of the company .Or small entrepreneur solves the customer’s problem. The problem .With this approach is that this is the core of the business. Idea of all other companies as well. So you have to be able to tell about you. R own service and the solutions. It offers in a little more detail. But it’s still not intended. To talk the listener into a frenzy.

An elevator speech is a really short and catchy presentation of the goals of your own company

When planning the elevator speech.You should keep in mind that there is only one opportunity to make a first impression.

However, the most challenging part. Is Mailing Lead probably to pick out the few key points that arouse interest. Into a short presentation.

In order for you to be able to present your business or business idea in an interesting.

way when you meet relevant parties, I have put together a few tips for preparing an elevator speech or pitch that I have found useful and Top tips for crafting a have used myself. You can build an excellent elevator speech in many different ways, but I will now present you with one viable option.

Why create your own sound brand for the company?

Since the voice brand consists of several different parts, the company should carefully map out the different meeting places. Where it is Why create your own possible to use the voice. If the company then .Wants to systematically. Use these different Why create your own sound brand for the company? soundscapes part of its brand identity. It own sound look must be created and accurately described. Just as the company’. Visual and graphic appearance and its user. Manual can be described understandable instruction. He voice identity can also .Written down. The manual should record what the.

Why exactly should such sound branding be done? The simple answer,

The effects of sound on human behavior are constantly being studied and new information is available all the time. However, the Why create Belize Phone Number List your own sound brand for the company? systematic use Why create your own of sound is still quite low in Finland, so the acquisition of this sense gives many companies a kind of advantage over their competitors.

Voice is often not used when creating the brand identity of a company or service, because its advantages and benefits are not known or its effectiveness is not understood.

Can an entrepreneur also benefit from his own voice identity? The answer is yes you can.

Even if you don’t have your own brick-and-mortar store or other business space whose soundscape you could think about, think about Why create your Mailing Lead own the situations where your own customers can hear you. For example, think about whether you could create a uniform soundscape that sounds like you for your social media posts or tutorial videos? And what does calling on the phone sound like to you? Write down your observations and start planning!

Voice branding – how does it really work?

It’s that time of year again, when shopping centers and markets play Christmas tunes and elves jump. For many people (including the undersigned), hearing Christmas Voice branding carols on trips to the store is just as painful, but a large part of them, at least consciously, do not pay any attention to the car market’s song catalog.

Finnish shopping centers have also started thinking about shopping experiences through soundscapes in recent years. The purpose is to bring to shopping paradises, stores and restaurants the kind of sound that makes the customer feel better and buy more. A carefully made soundscape change can indeed increase customer retention and bring even

This article talks about voice branding for companies and entrepreneurs;

When you start talking about voice branding, the first thing that comes to mind, at least for many non-marketing people, are the familiar voice slogans or voice logos that contain various combinations of speech, music and other sounds.

Who wouldn’t immediately recognize, for example, the fast food chain’s rhythmic I’m lovin’ it theme tune?

Sound branding is, however, a much Belarus Phone Number List more comprehensive thing than the store’s background music, the restaurant’s optimized song list or the Voice branding succinct melodic crystallization in advertising videos. All of these are, of course, parts of, but speaking of voice branding in its full meaning means much more.

what is it and what isn’t it? Many have already heard the term

Voice is used or can be used in various channels and meeting points with the customer. In addition to the aforementioned sound logo and background Mailing Lead music, sound elements can be various advertisements and commercial songs online or on analogue Voice branding advertising channels, sounds of organic video publications on social media channels, switchboard queue music, soundscapes in offices or waiting areas, trade fairs or, for example, in the service’s mobile application. So voice is one way to manage a company’s brand. Sounds pretty versatile, doesn’t it?

Good exGamples are Kesko’s orange plus balls or Instagram’s square-shaped pictures.

Here’s a list of different power tools that you can use to refine your visual appearance even more. However, remember to use these in moderation .Because if your communication is full of power tools and nothing else, they can easily drown each other out.

Repetitive shapes create rhythm and recognizability

When using photos, make sure that their quality is good enough. Images with too low a resolution look grainy and amateurish, and images with faded colors won’t convince anyone.
Today, you can get high-quality images on the Internet for a reasonable price ( Shutterstock ) or even for free ( Unsplash ), although when choosing them, you should take care that your images are not too obviously mass-produced. You can find landscapes and imagery familiar to Finns for free on the page Pictures of Finland .
Self-taken pictures often create trust, so you should use them whenever possible.
Research has shown that people looking directly into the camera are effective attention grabbers.
Humor is good! It’s easy to get serious when thinking about your own work, but if you put people in a good mood, positive images will easily connect to your company. However, please make sure that your humor is done in good taste.
People can also be put in a good mood with, for example, beautiful pictures or cute animals.

And above all, remember that you learn by doing.

P.S. I have also made a quick guide to Bahrain Phone Numbers List making an ad yourself . Which advises how to make your own ads without previous experience and for free. If you are already ready to start a light business .As a graphic designer. Then also check out this article.Graphic designer as a light business .

A few good ideas compatible with each other are often

This is how you can get a job in the creative field – Jobs in the creative field

Inner entrepreneurship is an attitude that makes a company flourish

In creative matters, you should Mailing Lead remember that you can break the rules as needed, as long as you know why you are breaking them. So while I’ve suggested one way to approach creating a visual look here, it’s only a starting point. After you have a good starting point, it’s worth going through your previous decisions anyway, and see how they fit together. more effective than a couple of excellent details that have nothing in common.

That’s why your work doesn’t have to be perfect

It’s worth trying several different combinations. And once you’ve found the one you like, you can add details if you want to suit your own taste. Here, too, you should That’s why your work doesn’t have to be perfect look at existing logos for working solutions. And remember that it must be possible to use it in many different sizes and in different formats, such as on screen and in print.

When creating a logo.Adobe illustrator and photoshop are popular among graphic designers.But licensing them costs some money. If you don’t want to pay for licenses. I recommend gimp for a similar purpose . There are also free trial versions of adobe’s programs. But using them can cause problems if you want to make changes after the trial period has ended.

Fortunately, making ads is easier than designing a logo. You can find a tutorial I made to quickly learn how to use spark here .

Last filings and remedies

As in many other things, you can always improve the results of your work. However, you should remember that at some point there will Bahamas Phone Number List come a point where the hours you put into work no longer make a noticeable difference. That’s why at some point you should That’s why your work doesn’t have to be perfect decide that it’s time to test the functionality of your work by showing it to other people. However, don’t be discouraged if the feedback isn’t just glowing, because it’s a matter of taste after all. I have noticed that it works to listen carefully and with an open mind to all feedback, and then evaluate whether the feedback is worth making changes.

Effective means

After learning the basics of creating a Mailing Lead graphic look, you can always come back to make changes if necessary. yet, but good enough.

However, remember when making changes that an important part of the look is its recognisability.

That’s why you should make That’s why your work doesn’t have to be perfect changes carefully and small things at a time. Hardly anyone will be bothered if you change your font between two similar fonts, but if you change the color of your logo from red to green, people may not recognize it anymore.

An easy way to approach logo design is to choose from Google Fonts

However, the purpose of this article is to give you the tools to handle the design yourself, so let’s get down to business. You should start by doing a little basic research. Browse the internet for companies in your field, and choose a few that you like the look of. After that, you can think about what appeals to you about them and try to combine the strengths of different companies into a unique package that suits you.

At this point, it’s a good idea to take a pen and paper and jot down your thoughts. First, collect as many ideas as you can think of, and then try to eliminate as many of them as possible until you are left with a simple and functional combination. In graphic design, less is very often more!

A good starting point for the look is to choose one or two main colors that identify your company.

In addition to them, you can use black, white and some shade of gray. If you want something a little more colorful, you can use Adobe Color , which Azerbaijan Phone Number Listhas ready-made color worlds and a tool with which you can create your own combinations that follow the rules of color theory.

You should also make sure that the color theme you choose fits your industry and your company. For example, a doctor might like a clean and professional-looking combination like a lot of white and a bit of green, while a street artist might benefit from a bright color scheme with lots of different colors.

Now you have the basic pillars of a graphic look. What then?

In terms of fonts, it is enough to initially choose one font family suitable for your company for all text. The same font family can include several Mailing Lead different fonts, such as With these different versions, you can create variety in your communication without making it too confusing. Google Fonts is a massive library full of free fonts, from which you can choose the one you like. Please choose something easy to read for your font family – it is also good that the font is different from the font you use in your logo.

One of the fonts in their “Display” category, and combine it with one of your main colors. When designing a logo, you should take care that it is distinctive and easy to read even from a distance. That’s why thick fonts are often good choices for logos.

It’s worth trying several different combinations. And once you’ve found the one you like.You can add details if you want to suit your. Own taste. Here, too.You should look at existing logos for working solutions.And remember that it must be possible to use it in many. Different sizes and in different formats.Such as on screen and in print.

When you get hold of these three things,

You can spend an infinite amount of time planning the visual look, so in our situation it is important to know how to prioritize. I think the three most important areas to start with are

Everything else can be developed based on them. Your logo doesn’t have to be world-changing, as long as it’s clean and readable, its colors match your color scheme and your company’s attitude. The goal is to create a package that feels cohesive and suits you.

We can take, for example, the graphic look of UKKO.fi: our logo is just our name written in a nice-looking font and in one of our brand colors or in white without any frills. Our color scheme is to use the same colors as our logo, and our communication is colors and the illustrations are cheerful and happy. The portraits and illustrations in question are more than what the average small business owner needs, but even without them, with a little effort and attention to detail, you can already create something very professional.

Below is a small list of other areas that may be useful for you.

Fonts: Use one or two font families that stay the same in your company’s communication. It creates permanence and recognizability in your look. Remember to choose something that works in as many different contexts as possible. If you want, you can use special fonts from time to time, but leave them as a rare power tool.
Websites: Online visibility is very important nowadays. Your pages don’t have to be big and complicated, but it’s easy to add your contact information, a few pictures and a simple description of your company to ready-made WordPress templates, for example. This way, potential new customers can search for your phone Benin Phone Number List number, for example, if they want your services.
Premises : If you have customers visiting your premises, or if you drive a car to your customers – these are part of their image of you. At least keep them clean, and if you still want to strengthen these areas, you can add, for example, tapes describing your company or your logo somewhere visible. All surface area available to you and visible to others can be useful if used correctly!
Side note: Business cards, pens and various leaflets and other notes may seem superfluous, but they are often a very cost-effective way to spread awareness about your company. Please make sure that such products have your company’s name and preferably also a phone number and website address!

Practical instructions for creating and developing a look

If you can afford it, ordering the look from a professional is of course an easy solution. The expertise and price of different companies and Mailing Lead designers can differ greatly, so it’s worth comparing options. Important aspects are the price and the work they have done in the past, and it is usually easier to think of good solutions together with a nice designer.

A modern and easy way to get a logo at a reasonable price is sites like Fiverr or 99Designs , through which you can collaborate with graphic designers found around the world. If you end up ordering work from outside, it’s still worth thinking about the things below in advance so that you get the end result you want.

What are the most critical aspects of the graphic look?

As UKKO.fi’s graphic designer, I want to give our users the tools to create and maintain an easy but effective visual look. I recommend reading the text I wrote in its entirety and choosing a few points that are most natural for you to implement. Even small changes work wonders, and when you notice that your company’s look is developing, you can come back here if you want to look for the next areas of development.

In this text I discuss the following topics:

What does your graphic expression say about you?
What are the most critical aspects of the graphic look?
Practical instructions for creating and developing a look
Effective ways to achieve the look

What does your graphic expression say about you?

Your graphic appearance is often the first thing your potential customer encounters. Whether it’s your website, a business card passed on to them, or Belize Phone Number Listeven one of your advertising materials. And just like with people, so too when evaluating companies, the first impression is extremely important. Because of this, companies that require a lot of trust, such as banks, are clean and well-maintained from the outside.

Because who would trust their money to a bank overflowing with trash and holes in the windows? In the same way, you hope to get as many customers as possible to trust you with their money, because that’s what trading is all about after all.

Another extremely important task that a well-designed look takes care of is recognition.

Let’s say you own a hair salon downtown, and your customer goes home very satisfied. He would like to recommend you to a friend, but can’t remember Mailing Lead the name of your company. There are other hair salons in the vicinity of your company, so the instruction to walk to the hair salon in the center does not help. But if your client remembers that there were, for example, big blue flowers on the facade of your hair salon, then the recommendation is really easy. The same thing would also be done with advertising material given to the customer, such as a pen, business card or discount coupon.

Creating the graphic look of the company –

There are many tools for monitoring. At its simplest, however, you can follow the results of each social media channel. Observe at least the following:

How much audience your publications have reached
What is the engagement rate of the publications (= how many likes, comments and other reactions do they have)
How much traffic has come to your website via Facebook

If you notice that certain types of campaigns, publications or other activities are clearly

gaining a lot of audience and engagement, you should probably continue to do the same in the future. Also think if you could improve Belarus Phone Number List them even more! If some social activities do not get much attention, you should forget them and leave time for other things.

Use the year clock you have created to plan your social media activities in the future as well. Of course, you have to make your own individualized plan with schedules and events for each year – but the foundation has already been created, so planning will be easier and faster in the future. Most likely, some of the content of your annual clock is also such that it repeats itself every year.

Does the company’s graphic look sound like something that large listed companies

Milla is a pencil sharpener and an esthetician Mailing Lead who gets excited about learning new things and impressive content marketing. With the content he produces, he wants to inspire people to find their own thing and utilize their talents in working life.

Although large companies have more resources to spend on creating and maintaining their image, it can also be done on a small budget and without undue effort.

Even more important than the necessary effort, you should remember this: In today’s competitive world, especially small entrepreneurs must use all possible tricks to stand out from the crowd.

In the worst case, you spend your precious time

If you want to get a better idea of your annual clock, you can draw it, for example. Typically, the annual clock is visualized as a circle, but you can just as well draw a timeline. After drawing the “frames”, you can start placing events on it, for example in this order:

Such special days and seasons that apply to everyone in general, and which you want to take into account in your social media in some way (such as Easter, Midsummer, Christmas or Independence Day)
Events and theme weeks that you have planned to participate in – those whose dates are already roughly known (such as Slush, Pride or the Helsinki Book Fair)
Your company’s birthdays or other milestones, the date of which is already known
Possible launches of your product or service, the timing of which has already been preliminarily thought out
Your planned vacation time
Actions that you have planned to take during the year – such as customer surveys or an annual review

Some years old example

After this, the rough outline of your Bahrain Phone Numbers List annual clock can look like this, for example:

As mentioned, you can, of course, still modify your year clock afterwards when different dates or schedules become more specific. For example, once a month you can always review the upcoming month, and make additions and clarifications to it.

4. Track the results and learn from them

It’s easy to forget to follow up! When a small Mailing Lead entrepreneur has taken some action on social media, he may hastily move on to other responsibilities and new plans; in particular, individual posts are forgotten after publication, and they get lost in the depths of social media. In this case, the review of the results may not be complete.

However, tracking and measuring results is just as important as content production for social media; through it you will learn which actions have worked and which have not, and whether doing social media is at all useful for your company. If you don’t look at the results, you won’t be able to develop your actions on social media either. over and over again on things that are of no use.