They say for ones that are not only intrusive promotion of products or services, but carry a message. Psychology in marketing is of great importance today. How to use it? Cognitive psychology in marketing Today’s marketing draws heavily on cognitive psychology, which includes processes relatd to perception, categorization and reasoning. Modern marketers pay great attention to how a given product will be perceivd by the environment. When creating advertisements, they take into account both the feelings evokd by the elements of the company’s visual identity , including the logo or colors, as well as emotions causd by a specific form of communication.
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Specialists strive to ensure that the message makes a good first impression and determines the involvement of a potential customer. The prdisposition of advertising to be easily rememberd is also of key importance to them. Messages that are permanently photo editor engravd in the consciousness bring better results. How do emotions affect us? Ads filld to the brim with emotions have a strong impact on us. Such messages are natural and crdible. They don’t force you to buy. Instead, they tell a story. A story that touches, entertains, delights and fills the heart with pleasant warmth. Emotions in advertising build a bond between the recipient and the company.
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They engage the consumer and help to remember the message. But how to create a message that will promote the right values? Will it affect the sphere of consumer’s feelings that will allow the company to achieve its marketing goal? We recommend Mailing Lead Emotional branding, or the Lovemarks theory Good humor reigns in many advertisements. Positive emotions shorten the distance and evoke sympathy. These feelings increase the ne to share and weaken rational thinking. This makes consumers more likely to buy the presentd product. The message works on them in a persuasive way. An example is viral marketing, posts or video spots with a funny color, most often shard on social mdia.
