These may include the size of the company. The industry and the role of the interlocutor. Typically. The larger the company. The larger the opportunity. Thus the higher the score. The more align the prospect’s industry is with Evaluate customer reviews the industries in which the company is successful. The higher the score. Just as the higher and more align the title. The higher the score. Here is an example: prospect 1 is a $10 million manufacturing company and the title of the person contacting him is chief financial officer.
The lead scoring model
Prospect 2 is a $100 million professional services company and the person they are targeting is the ceo. of this company is as follows: 33 is the maximum number of B2b Leads points that can be earn for each of the three Evaluate customer reviews categories (size. Vertical and role). Prospect 1 scores 10 out of 33 for size. 33 out of 33 for vertical. Because the manufacturing industry is this company’s main vertical target; and 20 out of 33 for director level person. The lead’s total score is 63.
Good but not great
Prospect 2 scores 33 out of 33 for size. 23 out of 33 for vertical and 33 out of 33 for position. Their total score is 89. An excellent result. This is a basic demographic model. But Mailing Lead there are more complex ways of doing lead scoring. For example. You can award points to people bas on the time they spend on the company’s website. The more pages they visit or the more times they return.
