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Increase website traffic by X% by .The end of the quarter Increasing the number of people accessing a . Website, a blog, or a product or service page is one of the most . The monthly common OKRs because it is a relatively simple objective to achieve with a Digital Marketing strategy . Just look: Objective (O): Increase website traffic by X% by the end of the quarter; Key Result (KR) 1: Increase organic traffic by X% through SEO strategies ; KR 2: Increase referral traffic by X% through strategic partnerships; KR 3: Increase paid traffic by X% through target ad campaigns .

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Covering different areas of performance. And focusing on the analysis of specific subgoals within these areas. That said, you can use the OKR methodology to . Devise all the metrics to be influenc when applying a Digital Marketing strategy from scratch! This is done: Starting special data from the visualization of the . Objective achiev (the success achiev); Going through all the steps that prece this Result and that are fundamental for it to become a reality.

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Tip: The importance of paid and organic traffic for your e-commerce 2. Improve website conversion rate by X% by the end of the quarter . Another popular OKR is this. Which aims to increase the number of visitors being transform into leads or customers on a digital platform (be it a store. An application, or any other type of virtual space and service). O: Improve website conversion rate by X% by the end of the quarter; KR 1: Optimize the homepage to increase the conversion rate by X%; KR 2: Implement A/B tests on key pages to identify improvements with a significant Mailing Lead impact; KR 3: Personalize user experience bas on behavior to increase conversion rate by X%.

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In the example from the previous section: Knowing that the online store wants to sell more (the Objective) helps to define a Key Result that will say whether the Objective was a success or not; The Key Results (the numbers that indicate success in this endeavor) is a 15% increase in sales rates in 6 months . With the OKR plann, defining even more specific metrics for each department (the KPIs) becomes easy. Still in the example: A KPI to watch to ensure the success of the Key Result (which leads to the success of the Objective plann with the OKR) could be the conversion rate of a specific group of ads.

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Everything will depend on what the company nes to achieve to make a profit! Tip: Digital Marketing Metrics and Indicators: learn how to use them How does the OKR methodology benefit Digital Marketing? Digital Marketing facilitates such accurate measurements that not using them for an OKR methodology would be a waste! It is not something strictly necessary for a business to survive, but the connection between OKR and Digital Marketing can be the Latest database necessary tool to grow, rather than just survive. Digital Marketing works as an accelerator . The OKR works as the direction in which the business will accelerate.

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Without direction, it is possible to accelerate down the cliff! But without acceleration, things rely on luck (or painful impacts) to get out of place. A healthy business must have a little of both: right direction and constant spe ! Practical guide: how to choose the Best Marketing Strategies for your company OKR: examples and ideas for your next quarter I’ve list some ideas for you to consider as OKRs in the next few months of Mailing Lead your business. Note that, despite an indication talking about traffic or reach, all Objectives lead to one place: profitability ! Follow the step by step: 1.

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Everything will become clear in the next paragraphs! Step by step: how to create a Digital Marketing plan for your company What is OKR? Explaining this concept of ” Objectives and Key Results ” — creat by former Intel CEO Andrew Grove — is easier if I show you the difference between: Objectives (the letter “O” in OKR); And the Key Results (the “KRs” in OKR). Objectives are ambitious and achievable challenges that, when clear and inspiring, direct the behavior of a company’s members towards achieving Key Results . The positive completion of an Objective generally moves a business to a new level of profitability , productivity and understanding of: Employees; Internal flaws; And the customers.

Digital Marketing and how does it work

To say whether an Objective was achiev or not, these Key Results must meet some important goals for measuring success — or failure. Identifying positive from negative is easy with KRs because Key Results are quantitative : exact numbers and percentages to express quantities. If the Objective is to sell more through an online store, for example, a Key Result would be to increase the shopping cart completion rate by 15% for the next 6 months. If, in 6 months, the Key Result indicates an increase of 15%, the Objective has been successfully new database complet ! Otherwise, understanding what prevent the business from achieving such an increase is also an advantage of OKR : the error becomes glaring — the fix, less mysterious.

Digital Marketing and how does it work

You can learn a little more about OKR by watching the following video: OKR methodology: what it is, importance and examples! What is the difference between OKR and KPI? Although both approaches complement each other when necessary, OKR and KPI are not the same thing : OKR is more about defining Objectives and Key Results that satisfy a Mailing Lead company’s desire for growth within a specific period of time. The KPIs (Key Performance Indicators) are: Broader metrics.

Steps to make the best background choices for

The solution Time to get your hands dirty! Orgânica Digital develop a new website for Mapa do Imóvel with the following characteristics: Features of the new website: To support the new platform, a digital marketing strategy was develop including attraction actions by creating campaigns on Google AdWords , generating relevant content for the real estate agency’s blog . Relationship actions were also carri out with leads generat through email marketing , generating more business opportunities. Tip: Orgânica is a Content Marketing Agency specializing in Sales . Know more.

In Google AdWords campaigns

The results Increase in audience in 6 months after implementation (implement on 3/10/16): Report-increase in contacts 75% increase in contacts Organic Hits: Organic Steps to Hits Report Growth of organic accesses 1,227% increase in index pages within 7 months of implementing the new website: Report – Index Pages 1,227% increase in index pages After all these indicators, we achiev a result of 1700% growth in leads generat!Blog Marketing Digital marketing Management Digital new data Marketing: 7 OKR ideas for the next quarter William of Bortoli Per William of Bortoli 08/09/2023 Management CEO of Orgânica, has 20 years of experience in digital marketing and sales projects.

Specializing in Sales Know more Do you want to

It is through mastery of the latest segmentation and automation technologies that Digital Marketing has gain weight in the global economy in the last decade. Like never before in history, it is possible to measure all the details that a company like you nes to know about its customers! As the entire flow of potential customers in a Digital Marketing strategy travels over the Internet, each step of these people in Mailing Lead the purchasing journey is record in a database. Such precision makes Digital Marketing a perfect match for the OKR methodology : a definer of Objectives and Key Results.