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This means that, no matter how effective a paid traffic strategy may be, natural searches are the ones that bring more visitors to your website in the end.

Therefore, we must look at SEO as an excellent opportunity to optimize our pages to strengthen this channel with a greater chance of attracting prospects.

If your company has already had a website, blog or eCommerce for some time, check your web analytics tool.

It is very likely that organic traffic is your largest channel for acquiring visitors. That’s why having an SEO-friendly web design is important.

Your website’s appearance reflects the company’s commitment

When we access a page and we notice an oversight with the choice of layout, fonts, colors, images and other visual elements, it is common to assume that the brand is not committed to providing a good experience to its visitors.

Factors That Play a Role in the Algorithm

Therefore, it is essential to invest in a quality website, with a design consistent with the company’s values and in harmony with the persona’s characteristics.

In addition to damaging the brand’s reputation, a website with a bad visual and user experience usually has an immediate consequence on user behavior: people tend to abandon that page.

It is worth remembering that this frustration does not telephone list happen only with websites that have a bad design, but also with those that have too many design elements.

Excessive functionality and images with a resolution far above desirable also make navigation difficult and increase the desire to click the back button.

What is Email Bounce Rate

When Flash was at its peak, it allowed you to create websites with effects and animations that web standards hardly allowed at the time.

The possibilities in terms of designing and developing were incredible. However, search engine robots cannot track this technology, which makes it (very) difficult to index websites built this way.

Flash is one of the most notable examples, but it Mailing Lead shows very well how the use of a technology that values only the design aspect can ruin the brand’s presence on search results pages.

Doing SEO during website construction avoids rework

As SEO consists of optimization, it is common for companies to leave this step for later, when the web design or even the entire website development is already done.

But it also remains an incredibly solid way for many businesses — especially those in the B2B sector — to make contact with potential customers.

The key to doing cold calls properly is to adopt the right approach. Do your homework on the potential recipients of your calls to ensure you’re reaching out to the right people.

And focus on establishing and nurturing new relationships instead of attempting to pressure people into making a purchase.

7. Direct Mailing

Snail mail may not be most people’s go-to method of getting in touch with people anymore, but that’s precisely why it’s still an effective way to generate potential leads.

In a day and age that’s all about email or social media, it feels different (and really pretty cool) to see something addressed to you in your actual mailbox.

Identify Your Goals

As with any marketing strategy, it’s crucial to have clear goals in mind when it comes to inbound marketing. Consider why you want to make the move, as well as why you want to make it now.

Are you looking to drive more traffic to your site, reach a different market, or do something else entirely?

If you don’t know where you’re trying to telephone list go (and by when), you won’t ever know whether you’ve succeeded.

Know your target audience

Knowing who you’re trying to reach with your marketing strategies is always essential, but accurate targeting is crucial with inbound marketing.

Make sure you know exactly which members of your larger audience you’re trying to reach with each campaign and piece of content.

Support your inbound marketing

Think articles, videos, and blog posts that are helpful, informative, or entertaining — marketing material that doesn’t feel like marketing material at all.

You can also use your best outbound marketing tactics to help your inbound marketing campaigns gain better traction.

For example, you can use your pay-per-click Mailing Lead advertising campaigns to link to high-value blog posts instead of your homepage. Send out an email blast to your subscriber list to promote options like video tutorials, etc. Be creative.

What do you need, to make your Content Strategy Rock?

As you just saw in this post, Outbound Marketing is a part of the sales process.