In the case of AI influencers, we are talking about robots that are very similar to humans. In some cases, they may not even look like humans, but they are able to express themselves like us.
They may not exist physically, but they certainly have a meaning in the lives of their followers.
It is also necessary to understand the power of artificially intelligent influencers in the context of the digital age we live in.
This idea becomes more comprehensible if we think of the metaverse, an immersive digital future in which we will live a good part of our lives in virtual realities.
The rise of NFTs also happens in this context, where digital life becomes more important than physical life.
Why Should Brands Use Ai Influencers in Digital Marketing
Marketing must keep up with the changes in society, always keeping an eye on the current trends.
So, if the next few years point to the metaverse, brands should start understanding the power of AI influencers and how they can be included in strategies.
Just like human digital influencers, AI influencers telemarketing lists also have the trust and admiration of their audiences.
They influence lifestyles and behaviors and have their values associated with brands’ images. This is why influencer marketing has gained so much relevance in recent years.
But if you already understand the power of influencers, we will now show you why it is worth including AI influencers in your Digital Marketing plan.
But if you already understand
the power of influencers, we will now show you why it is worth including AI influencers in your Digital Marketing plan.
When partnering with influencers, one of the biggest goals for brands is to increase engagement on social media.
And when we talk about virtual Mailing Lead influencers, they can be more engaging than human influencers.
In the graph below, you can compare the percentage of engagement of virtual influencers (in orange) and real influencers (in green).
This difference can be explained by the curiosity that this type of profile still sparks on social networks. People want to talk to robots, as it is still relatively uncommon.