But the thing about email marketing is. Technology is always changing. And no matter your experience level. There’s always something new to keep an eye out for. While justin builds tests for every email he sends. He once forgot to test a campaign for dark mode compatibility. After the email was sent. He realiz parts of his email were completely unreadable in gmail’s dark mode. Lesson learn: test. Test. Test. With tons of different apps and thousands of screen sizes out there. You can never be too careful. Also. Relevant to this point: don’t miss our guide to dark mode in email. One email sent. Three angry companies tiffani davidson handles lifecycle marketing at thimble. She’s also the co-admin for email geeks. So. Neless to say.
Her email marketing crentials
Her email marketing crentials are well establish. And with loads of experience. She has some good stories to tell. Back when she was working on the email team at academy sports + outdoors. She manag to anger three massive africa email list companies. All with one email send. We’ll leave brand names out of this one. But tiffani was sending out an email promoting a sale for academy sports and athletic company a. But. She accidentally put the name of their competitor. Athletic company b. In the subject line instead. That leaves academy sports. Athletic company a. And athletic company b all equally angry. Yikes.
A testing blunder grace
A testing blunder grace is an email marketer turn copywriter. Why? Well. In her words. “I couldn’t afford the therapy I’d ne to manage the stress.” one time. She was working with a junior designer to create a new email template. And she ask the designer to send her a test. But. She didn’t think to Mailing Lead double-check and make sure that the designer understood how to send a test email. So. Instead of receiving a test of the template. The designer accidentally sent out a broken email to their entire list. Of 800k people. *insert crying emoji* this feels like a good time to mention our support doc on how to test your emails.