If you already achieve good results by showing the value and effectiveness of your brand’s offering, imagine just how much better those results would be if you teamed up with other brands that have a similar impact on their customers Affinity Marketing Best Practices Now that you know what affinity […]
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The idea is to associate your brand and the products you sell with a customer’s core values, desired lifestyle, or sense of community with others like themselves. Differentiated marketing generally comes alongside carefully chosen imagery and messaging that helps support these goals. On the other hand, companies that ultimately want […]
