It is easy for a self-employed person to get overwhelmed by the mass of countless services. As the old saying goes, modesty beautifies; however, keep in mind that, at least in business, following this is not worth it!
People are fascinated by personality. Your idea doesn’t have to be new in itself, but the uniqueness can lie somewhere else; it can appear, for example, in the names of your products or services, in the interior of your business premises or in the way you do marketing.
You can also differentiate yourself from the products or services of other
operators by openly communicating your own goals and benefits. You can get the attention of your future customers by painting a positive picture of the future in front of them!
Another thing that people are always India Phone Number List interested in is the story. We’ve emphasized storytelling in our writing before, and we’ll do it again – for good reason! People are always interested in other people, and they are also interested in stories and other factors behind companies and their operations.
So tell me, for example, why and how you got into your activity.
What ideas drove you to start offering your products or services? What are their goals? You can also tell who made your product and where, and what materials were used for it. This is done by Lush and Oatly, among others.
If you have a website, put your story out Mailing Lead there for the public to see. Also plan how you can summarize it in your elevator pitch, your marketing and your possible slogan.
Effective marketing contributes to visibility and customer acquisition, but there is no immediate need to go further out to sea to fish. Your first customers may very well be found in your immediate surroundings: your relatives, friends, colleagues or your acquaintances.
In the future, you will also get good recommendations from them! When you start customer acquisition through your existing network, it’s easier to start expanding.