Societal Marketing Concept: How does your business transform the world

If you have a difficult concept, it’s better to break it down with a video. You can use illustration, as well as other visual languages to make it more exciting and appealing. 

It’s as if you don’t have any limitations: you can draw anything and help the reader imagine whatever you want them to.

Videos are a big thing on the internet now, and you already know that. Once you realize that you want to focus more on this type of content, the next step is to think about where to host what you produce. 

There are free services and some paid ones with many advantages and drawbacks. It all depends on what you want and how videos fit your company’s agenda. 

After all, on the one hand, if your videos show publicly, you will need some specific options for that purpose. On the other hand, if your focus is on embedding it for your readers, you will have to look for other providers.

What to Look for in a Video Platform

Although each of the more popular video platforms out there today brings its own unique perks to the table, there are a few features nearly every business or brand would do well to look for in a potential option. 

Here are some great examples.

Customizable video player that will let you add outbound calling laws handy features like bookmarks, closed captioning, etc. to your content.

Live streaming, so your brand has the option of tapping into this red hot trend.

Solid content management ability, meaning you have the capacity to store a lot of content, as well as that it’s organized to make it easy to find what you’re looking for.

Reliable security features and an ironclad privacy policy.

In-video interactivity support that allows content creators to enhance their videos with useful navigation features, clickable links, and more.

What are the Best Video Platforms

YouTube is the most popular video platform and is also the second-largest search engine on the internet. That means a lot of people will see what you publish there. 

The pros are: it’s easy to use, customer-centered, free, and you can easily embed the video into your blog post.

However, there are some pitfalls. One of Mailing Lead them is that YouTube isn’t interested in seeing people leaving the website — that’s why they recommend other videos when you finish watching one.

Imagine if that happens when you embed a video on your post. That may be a huge distraction to users.

Another point to consider is that they always show ads related to something people are looking for. So, users may see an offer from your competitor while consuming your content. 

Also, the analytics are not so advanced as to help a company that needs data for decision-making. 


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