However, the most important thing in this exercise was to try

The basis of good marketing is good content. By writing blog posts or even filming videos, you introduce yourself to your customers. It’s easier to order from an entrepreneur you know, or someone you know through social media, than from a faceless company. Therefore, in this exercise we will write a little. Let’s go back to the five things that make you better than your competitors. Now we choose three of them and write small blog texts about how things appear in your daily activities.

The length of the texts can be (at least) 500 words at this stage. If writing seems like a suitable way for you to convey your expertise, you can try to write even longer texts in the future and improve your search engine visibility at the same time. (Read more about SEO for small businesses ).

Exercise 3: Write 3 short blog posts


Now, when you have chosen three topics Mexico Phone Number List for yourself, write three texts about them. You can use, for example, the following perspectives when conceptualizing texts:

  • This is how I work – an introduction to an entrepreneur’s work week
  • This is how I trained in my profession / this is how I have developed into an expert in my field
  • From the idea to the customer’s use – the birth story of the product / service

Focus on telling the background and details of your product, service or yourself in your texts – don’t sell,

phone number list

But try to offer useful information to the reader, whether he is your customer or not. This is how you make the reader feel comfortable on your website and get to know you and your services little by little. If he is not a customer yet, you will remain in his mind and you will be the first entrepreneur he thinks of when he needs the service or product you offer!

The texts are ready, so what? Then it’s time Mailing Lead  to publish them! You can publish the texts either on your website or on your social media channels. For example, in Linkedin you can also publish longer articles in addition to short updates. If you don’t have a website, blog or Linkedin account, put your creativity into play – the text can also be published, for example, in video format or as several short social media posts.

out how it feels to write about your own work. Was it easy or difficult? Did it feel comfortable or exhausting? If you liked writing, you can consider starting your own blog to publish your writings – on the other hand, if, for example, making videos would be more natural for you, try the same exercise with three videos next!

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