Create a social media or search engine ad

In the second exercise, we get to try advertising. Many small entrepreneurs may think that advertising is expensive and that only big companies can do it. That may have been true when advertising only happened in newspapers, on TV and in the form of large outdoor advertisements.

Social media and search engines offer affordable advertising space for small entrepreneurs as well.

The idea in social media and search engine advertising is that it reaches exactly those people who are interested in the products or services you offer. 

The necessary investments in these channels do not end up skyrocketing, and by investing, for example, five euros a day, you can already get  Japan Phone Number List many new visitors to your. Website or social media profile. Visitors are always potential new customers. Start this exercise by considering .Whether you want to advertise on social media or on a search engine. It may depend on your own interests and the kind of online presence your company has now.

Some of the small entrepreneurs have websites, while some have their online presence built on one or more social media channels. Both solutions are equally good. But they affect what kind of advertising you should practice in this exercise. If you have a website but no social media .Choose search engine advertising. If you have invested in social media, choose social media .Advertising in the channel where you are most active.

The same things are important in social media and search engine advertising.

phone number list

Now we get to use the points discussed in the previous exercise about where you are better than your competitors. Follow these steps:Choose Mailing Lead  one of the points from the previous exercise. Format it as an advertising slogan, taking into account your target group, and add a prompt to the order or contact. Keep the sentence short and focus on telling one thing!

For example: “Looking for a personalized gift? Order handmade jewelry made from domestic recycled metal in the online store.” or “A hair professional specializing in wedding hairstyles in the center of Helsinki. See work samples and book an appointment here!”. In some channels, you can also choose a suitable image for the ad.

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